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ExactTarget-Salesforce-Community-IBM-Digital Marketing-Cloud-Email Marketing-Business Mergers and Acquisitions Image source: Huang Mingtang arts Xu Yipin World Magazine Issue 525 Release time: 2013-06-26 Number of views: 28701 On June 4, Salesforce and IBM, two technology giants that provide business services in the United States, coincidentally announced the acquisition of two companies based on "cloud" services. Salesforce,
with a market value of over US24 billion, is the world's largest provider of cloud-based customer management software and has also actively entered the marketing field in the past two years. They bought ExactTarget, a cloud marketing latestdatabase.com platform in the United States, for US2.5 billion, the highest acquisition price in history. On the other hand, IBM, which has made cloud computing the main focus of its development in recent years, spent US2 billion to buy SoftLayer, a private company that provides cloud space for small and medium-sized enterprises.
The two transactions totaling US4.5 billion (approximately NT130 billion) represent that as more and more companies purchase software or services on the "cloud", if technology companies want to gain ground in this cloud war If you want to win, you must use mergers and acquisitions to grow rapidly and capture a high market share. Already a subscriber log in Online + paper reading Subscribe to the world for unlimited reading Read the world without any limit on the number of articles AI simulated human voice reading Special inclusions from The